Pharma Marketing

Selected news for the healthcare topic - Pharma Marketing, collected since 11/2017. There are 371 items in the archive. This healthcare topic shares news with COVID-19, Ascension, Quantzig and many others.

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Date Headline (link) Source Relevant Snippet
4/7/2022 Doceree Lands $11 Million Series A Fundraiser Led by Eight Roads Ventures bollyinside.com ... group) and point-of-care (platforms where physicians tend to their patients) platforms. The platform enhances engagement between pharma companies and their target audience through its global publisher network in a fast-evolving digital pharma marketing ecosystem.“It is critical for industry players like pharma companies and HCP-only platforms to understand and react to the digital touchpoints and behaviors of HCPs for delivering messages they resonate with,” says ...
4/1/2022 Pharma Marketing Usa eventsnearhere.com ... acceptance to innovation – we’re finally moving towards digital maturity. It’s time to enable more personalized touchpoint identification, channel selection and agile content needed to succeed in the hybrid future.Reuters Events' Pharma Marketing USA 2022 is where the future of the pharma customer experience is pioneered. It’s the one place that unties leadership from across the pharma marketing ecosystem, including Marketing, Digital, Analytics, Data, Commercial, and ...
3/14/2022 What's Next for Pharma Marketing in The New Normal? vdx.tv ... a real opportunity now to connect with audiences who are increasingly technologically savvy and who expect compelling digital experiences. VDX.tv’s Pharma Vertical Lead, Lauren Ohlsson, shares her thoughts on what’s next for pharma marketing in The New Normal.All commentary below are excerpts from the February 2022 issue of MedAdNews .On the non-COVID word of the year in 2021 and 2022:My word for 2021 and 2022 ...
2/18/2022 Big Pharma Marketing Influences Prescriptions of 98% Doctors sachbharat.org February 15, 2022 How much impact do pharmaceutical corporations’ marketing operations have on doctors’ prescription practice? A vast bulk of doctors accepted that three main exercises impacted their prescription decisions. One among them is certainly big pharma marketing as it influences prescriptions of 98% of the doctors in the country.A three-year study comprising 1,100 physicians undertaken by the faculty of management at Gujarat Technological University (GTU ...
2/17/2022 Big Pharma marketing activities influence prescriptions of 98% of doctors in India naturalnews.com Natural News ) A study from India has found that nearly 98 percent of doctors in the country have been influenced by promotional activities from Big Pharma companies. This means that the prescriptions they have given to their patients were influenced by Big Pharma marketing.The study was done by the faculty of management at Gujarat Technological University (GTU). It was conducted over the course of three years and involved 1,100 ...
2/17/2022 Eliquis partners BMS, Pfizer double down on heart health renewed ‘No Time to Wait’ campaign FiercePharma ... a new No Time to Wait AFib TV ad, which first aired a few weeks back, and comes with a “surround sound campaign” in radio and digital media, Bristol Myers Squibb told Fierce Pharma Marketing . The radio push includes new ads that aim to reach more Hispanic and African American patients.A new deep vein thrombosis (DVT) and pulmonary embolism (PE) commercial attached to the campaign made its debut ...
2/10/2022 Top 3 Things to Know About Preparing Your Pharma Marketing Team for Change in 2022 pharma-mkting.com Change champions from top life sciences companies discussed how to manage the constant wave of change pharma marketing teams are facing at the Pharma Marketing Network’s 2022 Future Forecast on January 25th. Here are the top three things to know about preparing your pharma marketing team for change in 2022:1. Your marketing best practices still apply!Many of the tactics good marketers use to win customers’ hearts ...
2/3/2022 6 Best Practices for AI in Pharma Marketing pharmalive.com 6 Best Practices for AI in Pharma MarketingBy Jason Bernstein , Head of Medical Communications Strategy at epocratesWith the increased number of channels available to reach healthcare professionals alongside dramatically fewer in-person opportunities due to institutional restrictions, pharma marketers are facing more challenges than ever before to break through the noise. The traditional sales pitches and mass emails are a thing of the past with the growing need ...
2/1/2022 Effective Pharmaceutical Marketing Strategies And Tactics marketbusinessnews.com ... from false claims. When a new drug is introduced to the market, the industry has a shorter window of opportunity to capitalize on its benefits. Pharmaceutical businesses are utilized to break away from overused pharma marketing strategies and raise public awareness through brand loyalty and product value, thinking beyond price or cost while adhering to their code of ethics. Pharmaceutical Marketing Strategies And Tactics There are numerous pharmaceutical tactics and ...
1/27/2022 Protected: The 2022 Future Forecast for Pharma Marketing pharma-mkting.com Home Uncategorized Protected: The 2022 Future Forecast for Pharma Marketing Uncategorized Protected: The 2022 Future Forecast for Pharma Marketing By Pharma Guy - January 27, 2022 73 Viber This content is password protected. To view it please enter your password below: Password: Viber Previous articleThe Mid-Atlantic Region and Philadelphia Chapter of the Healthcare Businesswomen’s Association Announces their 2022 HBA Master Class Series Pharma GuyPharmaguy™ is a “constructive critic ...
1/27/2022 The 2022 Future Forecast for Pharma Marketing pharma-mkting.com Tune in to the Pharma Marketing Network and industry experts Novartis, UCB, GSK and others, for a fireside talk on hot topics around what has changed in the last year and how to align your pharma marketing strategies accordingly.Three Panels:- Engaging Oncologists in 2022- Emerging Digital Channels and Navigating the Social Landscape: What’s Hot, What’s Not, What’s the Next Big Thing.- Preparing Your Teams For Change ...
1/16/2022 Сommon Pharma Marketing Challenges (and how to fix them) nanobotmedical.com What pharma marketing challenges do I have to cope with?There is a whole range of marketing pitfalls and challenges providers in the field of pharma must face. Let’s take a look at specific instances and elaborate on handling them.How to reap more benefits from brand websites?To start off, there is a universal issue of efficiently managing brand websites in different geographies. A huge share of the ...
1/12/2022 Pfizer takes the ax to US sales reps amid virtual push: Reuters FiercePharma ... in the future.But while flush with cash, this doesn’t mean the New York-based Big Pharma will be spending money where it isn’t needed.Pfizer said in a statement to Fierce Pharma Marketing : “We are evolving into a more focused and innovative biopharma company, and evolving the way we engage with healthcare professionals in an increasingly digital world.“There will be some changes to our workforce to ...
1/11/2022 2022 Pharma Marketing Trend to Watch: Musical Chairs intouchg.com ... businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift. The Great Resignation, and other factors, are changing the makeup of every group within pharma marketing — manufacturers and marketers, agencies and partners, patients and caregivers, HCPs, and staff.More bleakly, according to estimates from the WHO and The Guardian /Kaiser Health News, by the spring of 2021, more than ...
1/7/2022 Personalization in Pharma Marketing Communication Wordpress.com Personalization in Pharma Marketing Communication3 minutes readDr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps from various companies try to reach her. But she avoids meeting 95% of them.The reason?Communication that is delivered doesn’t interest her nor addresses her needs. It is like a broken gramophone record. She politely and in a friendly manner turns away most of them ...
1/6/2022 AstraZeneca, Amgen tap Brand Institute in new naming twist for their freshly approved Tezspire FiercePharma ... approved asthma drug Tezspire (tezepelumab-ekko).The monoclonal antibody gained an FDA nod as a maintenance treatment to improve severe asthma symptoms when combined with a patient’s current asthma medicine. AstraZeneca told Fierce Pharma Marketing that it expects to launch Tezspire in the U.S. later this month.It’s pegged to be a future blockbuster for the Big Pharmas, with analysts seeing peak sales in 2030 at $2.5 billion ...
1/4/2022 3rd International Pharmaceutical Conference and Expo PRSync ... program provides two days of robust discussions in the field of Drug Discovery and Development, Pharmacovigilance and Drug Safety, Novel Drug Delivery Systems and Drug therapy, Pharmaceutical Nanotechnology, Drug Regulatory Affairs, Pharmacology, Neuropharmacology, Nutraceuticals, Pharma Marketing , Orphan and Rare Disease and more.i-Pharma 2022 offers unparalleled business, research opportunities, and access to new markets in pharmaceutical and healthcare industries. Be on the cutting edge of new and often yet ...
12/23/2021 Editor's corner: The top 10 Fierce Pharma Marketing stories of 2021 recapped | FiercePharma FiercePharma ... begin in earnest. What we had instead were variants: alpha, delta and then, just in time for Christmas, omicron, which nixed that idea.No surprises, then, that looking back over the past year of pharma marketing coverage COVID, vaccines and job cuts dominated, but there was also room for more “normal” stories.The biggest story of the year for Fierce Pharma Marketing, and one of the most read stories ...
12/22/2021 2022 forecast: Marketing COVID vaccines and drugs, and how pharma, not brands, are taking center stage FiercePharma ... in a bind about branding. Many of the drugs and vaccines were handed out under an emergency basis, meaning they did not get full approval; as AstraZeneca and others have pointed out to Fierce Pharma Marketing , this means they are hamstrung in terms of how they promote these drugs. This issue will bleed into next year and will also require close examination about what happened.RELATED: Moderna criticized for COVID ...
12/21/2021 Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse – Endpoints News endpts.com Whether you call it the new normal, the next normal or just a major shift, pharma marketing will never be the same thanks to the Covid-19 pandemic.From the acceleration of digital strategies and communication to reputation boosts beyond what anyone could have imagined, pharma and biotech marketing is on a permanent new path. And while some of that path is still under construction and will continue for the ...