| 1/4/2021 |
Harris Williams Advises Knox Lane on its Strategic Investment in Fingerpaint |
Business Wire |
... partner to Fingerpaint as it embarks on its next chapter.”Dan Linsalata, a director at Harris Williams, added, “Knox Lane’s investment in Fingerpaint comes amidst deep investor interest in the technology-enabled pharma marketing services sector. This fragmented end market is benefitting from numerous positive tailwinds and firms with innovative offerings and strong backing will be well positioned for success.”Formed in 2019 and based in San ... |
| 1/4/2021 |
Harris Williams Advises Knox Lane on its Strategic Investment in Fingerpaint |
itbusinessnet.com |
... partner to Fingerpaint as it embarks on its next chapter.” Dan Linsalata, a director at Harris Williams, added, “Knox Lane’s investment in Fingerpaint comes amidst deep investor interest in the technology-enabled pharma marketing services sector. This fragmented end market is benefitting from numerous positive tailwinds and firms with innovative offerings and strong backing will be well positioned for success.” Formed in 2019 and based in San ... |
| 1/4/2021 |
Harris Williams Advises Knox Lane on its Strategic Investment in Fingerpaint |
itbusinessnet.com |
... partner to Fingerpaint as it embarks on its next chapter.”Dan Linsalata, a director at Harris Williams, added, “Knox Lane’s investment in Fingerpaint comes amidst deep investor interest in the technology-enabled pharma marketing services sector. This fragmented end market is benefitting from numerous positive tailwinds and firms with innovative offerings and strong backing will be well positioned for success.”Formed in 2019 and based in San ... |
| 12/8/2020 |
Council Post: How Four Tech Trends Can Boost HCP Engagement |
Forbes |
Marty Samples is the Vice President of Product Innovation and Marketing for Precision Xtract .Annual trend reports and buzzy listicles scratch the surface of what’s on the horizon in pharma marketing , but many of them fall short of actually helping marketers reach specific goals.If healthcare professional (HCP) engagement is your goal, you'd better believe there’s a technology for that, to twist Apple’s 2009 trademarked slogan shamelessly ... |
| 11/23/2020 |
Samsung Biologics Wins at Digital Pharma Innovation Week |
thedishh.com |
... to COVID-19 , Samsung Biologics was implementing new technologies into its business practices as part of its long-term strategy to connect with clients virtually. This drive for going digital was recognized through Fierce Pharma Marketing Awards..During Digital Pharma Innovation Week, an annual gathering of members of the pharmaceutical industry, Samsung Biologics was presented with the Fierce Pharma “Best Digital Campaign” marketing award for its Virtual Exhibition Hall ... |
| 11/20/2020 |
Hey, pharma: When it comes to influencers, forget lifestyle gurus and stick to patient advocates, study says |
FiercePharma |
When it comes to influencers in pharma marketing , companies should skip trendy avocado toast and aerial yoga guru types and rely on lesser-known patient advocates—at least, according to data gathered by WeGo Health executives, who spoke on a webinar this week.Its recent network survey found that only 14% percent of the WeGo users surveyed mostly or completely trust lifestyle influencers, while 51% completely or mostly trust patient ... |
| 11/20/2020 |
How to Build a Better Pharma Marketing Readiness Strategy |
silverlinecrm.com |
... challenges given a new group of patients with unique needs to be met. To be ready for anything, you need to create a readiness plan. Here’s how. 4 questions to help build your pharma marketing readiness strategyTo be ready for anything, you have to know everything about your potential customers, especially because this isn’t like a typical treatment that’s for a specific subset of patients. You ... |
| 11/18/2020 |
3 Key Sessions From the Re:Imagine Pharma Marketing Conference |
intouchsol.com |
... time for setup and identifying the best spot, knowing that it doesn’t have to be perfect. Capture photos – without b-roll, photos matter all the more.The Now and the Next in Pharma Marketing In a preview of a soon-to-be-released whitepaper, The Now and the Next in Pharma Marketing: Research and Insights to Innovate in a New Normal , Intouch EVP Wendy Blackburn and Mark Bard ... |
| 11/17/2020 |
Importance of Social Media Monitoring for Pharmaceutical Industry |
mentionlytics.com |
... the online space and beyond. Let’s learn more.Social media monitoring for pharmaceutical industry is the best way to optimize social media presence and drive engagement. As aforesaid, it can strategically boost your pharma marketing efforts and drive a higher return on investment.Several top-rated pharma brands are already leveraging social media monitoring tools to analyze customer expectations and capitalize on existing marketing opportunities. For example, Novartis , a ... |
| 11/11/2020 |
3 Insights From Re:Imagine Pharma Marketing 2020 |
pharma-mkting.com |
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020Brought to you by Momentum EventsOn November 9-11, 2020, Re:Imagine Pharma Marketing, virtual conference discussed the roadmap for embedding long term commercial evolution in marketing. The focus of the event was on the many different changes that are happening in pharma marketing due to COVID as well as, what the industry’s future may look like. These ... |
| 11/11/2020 |
3 Insights From Re:Imagine Pharma Marketing 2020 |
pharma-mkting.com |
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020Brought to you by Momentum EventsOn November 9-11, 2020, Re:Imagine Pharma Marketing, virtual conference discussed the roadmap for embedding long term commercial evolution in marketing. The focus of the event was on the many different changes that are happening in pharma marketing due to COVID as well as, what the industry’s future may look like. These ... |
| 11/9/2020 |
Questex's FiercePharma Announces the 2020 FiercePharma Marketing Awards Winners |
forextv.com |
Recognizes the Most Innovative and Influential Leaders in Pharma Marketing and Advertising NEW YORK, Nov. 09, 2020 (GLOBE NEWSWIRE) — Questex today announces the winners of the 2020 Fierce Pharma Marketing Awards, an annual awards program presented by Fierce Pharma . The competition highlights the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of ... |
| 11/9/2020 |
The 2020 Fierce Pharma Marketing Awards |
FiercePharma |
Pharma and advertising agency doors may be closed this year, but creativity is still flowing. The second annual Fierce Pharma Marketing Awards proves that decidedly.From campaigns built on digital augmented reality to heartfelt patient letters, the depth and breadth of pharma marketers’ creativity in this year’s contest ran the gamut. Even though teams were forced to work together virtually in many cases, they still managed a remote ... |
| 11/4/2020 |
Ep. 012 – Tom Ollerton Podcast Transcript |
pharma-mkting.com |
Ep. 012 – Tom Ollerton Podcast Transcript By ViberRJ (PMN): Hi this is RJ Lewis here for another episode of Pharma Marketing Networks Podcast. I have with me today Tom Ollerton from Automated Creative which is doing some really fascinating things when it comes to applying artificial intelligence to the creative development process in measuring process. Welcome Tom.Tom (AC): Thanks so much for having me RJ this is ... |
| 11/2/2020 |
J&J's weekly vaccine series, with 100M views to its credit, finds success demystifying science |
FiercePharma |
... on a vaccine we felt we had to bring our audience along with us,” Kumar, global head of J&J’s office of innovation, global health and scientific engagement, said Friday during Fierce Pharma Marketing ’s Digital Pharma Innovation Week.The behind-the-scenes show features J&J researchers and execs such as Chief Scientific Officer Paul Stoffels, M.D., but also spotlights public health officials like Johns Hopkins University's ... |
| 11/2/2020 |
Bayer, ViiV and RB challenge limits of pharma marketing creativity with innovative thinking, executions and media |
FiercePharma |
With Alka Seltzer rockets, off-Broadway shows and cold-and-flu brand loungewear, who says pharma marketing can’t be creative? Not Bayer, RB and GlaxoSmithKline’s ViiV Healthcare. The companies' modern marketing methods are upending traditional—and often formulaic—industry advertising efforts.Executives from the three companies recently discussed pharma's creativity in general, along with specific efforts that included the Alka Seltzer rocket competitions (Bayer), off-Broadway shows (ViiV ... |
| 10/29/2020 |
'Passion point': Katie Couric, Merck unveil expanded cancer-stories campaign |
FiercePharma |
... month.Couric joined Claire Mulhearn, Merck’s head of external communications, to talk about the expansion plans, along with the strategy behind their original collaboration and changes during COVID-19, on Thursday at Fierce Pharma Marketing ’s Digital Pharma Innovation Week.The partnership began last year as the “With Love, Me” campaign, featuring patient and caregiver advice and resources. At center stage were heartfelt letters from people to their ... |
| 10/28/2020 |
BI, Gilead execs highlight value of disease awareness campaigns—particularly during the pandemic |
FiercePharma |
Disease awareness campaigns need to go where the patients are, and today that means digital.That’s even more relevant now during the COVID-19 pandemic, Gilead Sciences and Boehringer Ingelheim marketing execs said during a Tuesday panel session at this year’s Fierce Pharma Marketing 's Digital Pharma Innovation Week.However, they also agreed that patients’ shift to digital had been underway for several years. Upcoming Webinar Lifecycle Management Strategies Targeted For ... |
| 10/28/2020 |
Accentuate the ... non-obvious? Trend-watcher coaches pharma marketers on offbeat thinking |
FiercePharma |
... than done, but Bhargava—founder of the Non-Obvious Company , best-selling author and former ad agency executive—looks to practice those skills every day, he said Wednesday during a keynote talk at Fierce Pharma Marketing ’s Digital Pharma Innovation Week. Upcoming Webinar Lifecycle Management Strategies Targeted For Patient Populations with Swallowing Disorders Hear from industry experts as they discuss life cycle management strategies for patients with swallowing disorders and the ... |
| 10/27/2020 |
- Pharma Marketing Network |
pharma-mkting.com |
Ep. 009 – Robin Farmanfarmaian Podcast TranscriptDon ( PMN): Hello everyone welcome to the Pharma marketing podcast. I’m your host Don Langsdorf and we’ve got a great guests lined up for you today her name is Robin Farmanfarmaian she’s a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital ... |