Pharma Marketing
NEW YORK, Questex today announces the finalists for the Fierce Pharma Marketing Awards , an annual awards program from Fierce Pharma . The competition highlights the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. “This year’s submissions surpassed our expectations in both ingenuity and technical prowess, and they show just how …
NEW YORK, Aug. 18, 2020 (GLOBE NEWSWIRE) – Questex today announces the finalists for the Fierce Pharma Marketing Awards , an annual awards program from Fierce Pharma . The competition highlights the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. “This year’s submissions surpassed our expectations in both ingenuity and technical prowess …
How to sell aspirin (lots and lots of aspirin) | 7/31/2020
How to sell aspirin (lots and lots of aspirin) As part of our ‘90 Years of Ad Age’ series, a look at vintage Big Pharma marketing By Simon Dumenco . Published on July 31, 2020. READ THIS NEXT A 1953 Bayer Aspirin ad that appeared in The Saturday Evening Post. Credit: Bayer Big Pharma can’t stay out of the headlines lately. Well, sure, pretty much all the time—but especially right …
Standing Out in a Crowd: How to Market Your Pharmaceuticals | 7/31/2020
… impact in the digital world? Keep reading to learn the top three most effective strategies for marketing your pharmaceuticals online—so they stand out from the competition. Tap in to the biggest trends in pharma marketing . The digital world is huge—and some pharma marketers aren’t sure where to start. Research tells us that the hottest current trends in pharma marketing strategies involve videos and social media. Posting videos on …
The prevalence of hepatitis B in Indonesia is still high | 7/29/2020
Jakarta, Beritasatu.com – In the framework of World Hepatitis Day, Kalbe invites people to detect hepatitis B early. That is very important, considering the prevalence of hepatitis B in Indonesia is still very high. Also Read: Important to Increase Endurance PT Kalbe Farma Tbk’s Pharma Marketing Director, Ridwan Ong, said that he was committed to improving health for a better life for the whole community, one of which was to prevent …
… medicine works or create better empathy with patients. Migraine simulators in virtual headsets or on phones, for example, show how vision and hearing are impacted. The use of AR for consumers in health and pharma marketing is growing as well. At Cannes Lions Health last year, Sanofi talked about its OTC launch for Allegra in Brazil ,which included an AR campaign that showed users with red noses and watery eyes …
… at any price, and it’s been a long process for pharma to build trust one influencer at a time,” Horn said. WeGo will help bridge that trust gap, but it will also use its pharma marketing experience to make sure any content meets legal and regulatory healthcare guidelines. Its goal is to scale up the many nano- and micro-influencers found across health conditions and translate them into a larger …
Relationship between opioid deaths and pharma marketing spending | Business Insider | 7/25/2020
Made in NYC Stock quotes by finanzen.net Opioid overdose deaths are highest in places where pharma spends the most on marketing, a new study finds Charlotte Hu Nov 13, 2018, 11:07 AM A bag of 4-fluoro isobutyryl fentanyl which was seized in a drug raid is displayed at the Drug Enforcement Administration (DEA) Special Testing and Research Laboratory in Sterling, Va. AP A new study conducted by researchers at …
… data at hand by applying advanced data modeling techniques and solutions designed and custom-built to suit your needs. Book a FREE Demo to learn more about our demand planning solutions. Additional Resources: 1. Pharma Marketing Analytics helped a German Drug Manufacturer to Increase Return on Marketing Investment (MROI) by 67% 2. Natural Language Processing Sentiment Analysis Helps a US Drug Manufacturer Reduce Customer Churn by 57% 3. Multi-channel …
… on social media channels, such as Facebook , Instagram, Twitter, LinkedIn , Quora, etc. This is becoming ever so important with the increasing popularity of social media channels. Read Emerging courses to pursue: Virology Actuarial science Pharma Marketing FinTech Coronavirus Robotics Healthcare Engineering Cyber Security Data Science Petroleum and Energy Design Strategy Business analytics Digital auditing Search Engine Marketing (SEM): This is basically paid marketing on search engines of Google , Bing, Yahoo …
Four strategies for building agility into your marketing ecosystem | 6/17/2020
… a rapidly accelerating marketplace exacerbated by the Covid-19 pandemic. It is no wonder 30 per cent of pharma marketers and packaging professionals agree in a recent survey, The current and desired state of pharma marketing and branding , that getting products to market quickly is one of their greatest challenges. Given this complexity, is your marketing ecosystem as agile as it could be? Now more than ever pharma companies must …
Ep. 002 – John Mack Podcast Transcript | 6/12/2020
Ep. 002 – John Mack Podcast Transcript By Viber RJ Lewis (EHS): Hello, this is RJ Lewis and we’re back for Episode 2 with John Mack and Don Langsdorf, and we’re talking about the rebirth of Pharma Marketing and Pharma Guy. John Mack (PG): Thanks for the interview and I really appreciate talking about myself, but enough about me tell me about you and what you plan to do with pharma …
Ep. 001 – John Mack Podcast Transcript | 6/12/2020
Ep. 001 – John Mack Podcast Transcript By Viber RJ Lewis (EHS): Hello, this is RJ Lewis, the Founder, and CEO of eHealthcare Solutions. And I’m excited about today’s podcast. With me, today is John Mack, the original creator of Pharma Marketing and also known as Pharma Guy from far and wide. And I also have with me Don Langsdorf who’s our Director of Digital Solutions and Strategy. And the three …
Univision wants to know where the pharma companies are. The Spanish-language TV network has promoted its large Hispanic audience for years, but the population remains underrepresented in almost all pharma marketing media strategies, Univision’s head of pharma sales says. Jorge Daboub, executive VP, local media sales at Univision Communications pointed to a handful of current clients—such as Eli Lilly and its diabetes drug Trulicity, ViiV Healthcare’s HIV brand …
Ep. 003 – Ritesh Patel Podcast Transcript | 6/11/2020
Viber RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. I’ll be your host today. And I am very excited to have with us, Ritesh Patel. Ritesh sure most of you know him already. He’s known industry-wide. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. So welcome Ritesh. Ritesh Patel (OGILVY): RJ, Good morning …
Ep. 005 – Dave Chase Podcast Transcript | 6/9/2020
Ep. 005 – Dave Chase Podcast Transcript By Viber Don (PMN): Hi welcome. This is Don Langsdorf with the Pharma Marketing Network pleased to welcome today Dave Chase, co-founder of the Health Rosetta. Good morning, Dave. Thanks for coming on the podcast and if you wouldn’t mind, could tell us a little bit about yourself. Dave (HR): Sure. Thanks for having me on. Quick background on myself. I started my …
Ep. 006 – Mark Stinson & Bob Baurys Podcast Transcript | 6/8/2020
Ep. 006 – Mark Stinson & Bob Baurys Podcast Transcript By Viber Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. I’m your host Don Langsdorf and I am here today with Bob Baurys and Mark Stinson from 83Bar and also the authors of patient activation. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here. Mark (83Bar): Yea thank you Don (PMN): Wonderful. I …
Ep. 007 – Holly Henry and Kamran Shah Podcast Transcript | 6/8/2020
Viber RJ (PMN): Hi this is RJ Lewis, your host of the pharma marketing network podcast and I’m excited today to have with me a couple of executives from Klick Health to talk about CCPA. We have Holly Henry on the phone who is the chief medical officer of klick, and we also have Kamran Shah who is the EVP of technology and media. Welcome to the podcast! Kamran (KH …
AI for Pharma Marketing: It Really Works Right Now – PM360 | 6/5/2020
… marriage of pharma with artificial intelligence (AI). Already, pharmaceutical companies are deploying AI algorithms in R&D, discovering treatments for rare diseases, vastly reducing costs and time horizons, and enhancing drug discovery successes. Whereas pharma marketing departments have been slower adopters, pharma stands to reap huge rewards by marketing teams getting on board with AI. Why AI? AI mimics the human mind, while outstripping any one specific human mind—it’s …
Marketing Manager - Pharmaceuticals at DKT International | 6/4/2020
Job Field Sales / Marketing / Retail / Business Development Key Accountabilities/Responsibilities Development of brochures, literature, product training slides and other pharma marketing materials aiming at healthcare providers and consumers. Aiding sales efforts by providing and arranging product training to field sales personnel, including on medical detailing, medical marketing aspects and on the job training accompanying sales reps. Hands on support through field working with sales team. Develop media and communication plans …
COVID-19 Pharma Marketing Strategy and Spend Survey Results – PM360 | 4/27/2020
… understand how we can leverage our own expertise to help. While these are challenging times, we see great opportunity, particularly in the digital realm. Sales Rep Access Personal promotion is still the bedrock of pharma marketing, as brands seek to provide 1:1 communication and detailing to key treatment decision makers. Although sales rep access to physicians has diminished over the last two decades, many HCPs nonetheless state that pharma sales …
COVID-19’s impact on pharma marketing | 4/23/2020
Sponsored content By Crossix With stay-at-home conditions in effect across most of the country, pharmaceutical marketers are trying to decide how to best manage their marketing investments—should they pull back DTC marketing efforts? Is there a benefit to maintaining current media spend? How should they reach healthcare professionals (HCPs) without field force visits? These are valid considerations during a time when going to the doctor has become …
Google Alert - marketing | 4/16/2020
marketing As-it-happens update ⋅ April 15, 2020 NEWS Navigating pharma marketing in the COVID-19 era Medical Marketing and Media For pharma and healthcare marketers , the differences with other types of businesses can seem striking and require a unique set of considerations. Flag as irrelevant The 10 Biggest Graphic Design Mistakes You Can Make in Your Marketing Pieces Entrepreneur The 10 Biggest Graphic Design Mistakes You Can Make in …
… already begun to happen on many corporate pharma sites and some branded drug websites, with marketers posting banners and buttons on homepages to outline their responses or advice around the COVID-19 outbreak. RELATED: Pharma marketing in the time of COVID-19? Some halts, some hopes, but mostly uncertainty CMI/Compas’ report also tracked HCP and consumer conversations across disease states, where novel coronavirus mentions were more pronounced. Not surprisingly …
… going to be a drop in spending, it might show up in Q3. Right now, we’re seeing that viewership is up and clients are committing to media plans because consumers are home now.” RELATED: Pharma marketing in the time of COVID-19? Some halts, some hopes, but mostly uncertainty The fine line of advertising, especially for pharma and especially now, is how to continue to get the word out about …
COVID-19
During the COVID-19 pandemic, healthcare providers want to talk. So they’re logging onto social media, joining conversations and offering insights more actively than ever before, according to CM/Compas research. COVID-19 conversations around … their responses or advice around the COVID-19 outbreak. RELATED: Pharma marketing in the time of COVID-19? Some halts, some hopes, but mostly uncertainty CMI/Compas’ report also tracked HCP and consumer conversations across …
Pharma marketing, like the rest of the ad industry, is in a state of flux brought on by the COVID-19 pandemic. Concerns and debates are swirling around whether drug ads should scale back, if drugmakers should change messaging to be more serious or if they should delay direct-to-consumer drug launch campaigns. So far, pharma and healthcare advertising hasn’t dropped precipitously, but that drop-off could be coming …
Digital Health
ROCHESTER, Mich., Sept. 10, 2019 (GLOBE NEWSWIRE) – OptimizeRx Corp. (NASDAQ: OPRX ), a leading provider of digital health messaging for the pharmaceutical industry, will host two plenary sessions at the 13 th Annual Digital Pharma East … digital health. The first plenary session, “Success in Today’s Evolving Pharma Marketing Landscape,” will be hosted by Steve Silvestro, chief commercial officer of OptimizeRx, at 11:00 a.m. Eastern time on September 17. In this session …
… 13:00 ET Source: OptimizeRx Corporation ROCHESTER, Mich., Sept. 10, 2019 (GLOBE NEWSWIRE) – OptimizeRx Corp. (NASDAQ: OPRX), a leading provider of digital health messaging for the pharmaceutical industry, will host two plenary sessions at the 13 … digital health. The first plenary session, “Success in Today’s Evolving Pharma Marketing Landscape,” will be hosted by Steve Silvestro, chief commercial officer of OptimizeRx, at 11:00 a.m. Eastern time on September 17. In this session …
Quantzig
LONDON- Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its demand planning engagement. “Demand planning serves as the starting point for warehousing, shipping, price forecasting, and … learn more about our demand planning solutions. Additional Resources: 1. Pharma Marketing Analytics helped a German Drug Manufacturer to Increase Return on Marketing Investment (MROI) by 67% 2. Natural Language Processing Sentiment Analysis Helps a …
LONDON–(BUSINESS WIRE)–Mar 27, 2020– A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story that sheds … tackle this challenge pharma companies are leveraging marketing analytics. A pharma marketing mix model can easily quantify the impact of marketing strategies spread across conventional and digital media. With the advent of technology marketing strategies …
Publicis Health
… D. Learn More Klick chose Turner after more than eight months of searching, Zujew said. He was most recently at Publicis Health’s Razorfish as managing partner and chief strategy officer and before that worked at … and oncology. RELATED: Klick Health spills its secrets in new pharma marketing playbook “One of the great advantages of working at Klick is the cross fertilization that happens between all the disciplines,” Turner said, adding …
The 2019 FiercePharma Marketing Awards | FiercePharma | 11/4/2019
Welcome to the first annual FiercePharma Marketing Awards. It’s been a long strange trip, as the saying goes, through the past decade of pharma marketing, and we’ve been intrigued observers all along the way as … at Klick, Beth Elkis at Ogilvy Health, Kathy Delaney at Publicis Health/Saatchi Wellness, Kathleen Nanda at FCB Health and Chris Rudnick at TBWA\WorldHealth. The judges reviewed entries across seven different categories to choose …
McCann Health
Klick goes on creative director hiring spree thanks to new business | FiercePharma | 11/19/2019
… pharma marketing playbook Michael Bonilla joins as executive creative director from McCann Health in New York, while Jon Toews becomes executive creative director of the Katalyst team in Toronto. Toews comes to the agency from the consumer agency world, where he worked on brands including Citibank, Hyundai, McDonald’s and Rolex. Toews also worked on the Cannes award-winning United Nations “Sweeper” exhibit that created a virtual minefield for visitors at …
The 2019 FiercePharma Marketing Awards | FiercePharma | 11/4/2019
Welcome to the first annual FiercePharma Marketing Awards. It’s been a long strange trip, as the saying goes, through the past decade of pharma marketing, and we’ve been intrigued observers all along the way as … Health & You, Sam Cannizzaro at Syneos Health, Matt Eastwood at McCann Health, Ellen Gorczyca at Klick, Beth Elkis at Ogilvy Health, Kathy Delaney at Publicis Health/Saatchi Wellness, Kathleen Nanda at FCB Health and Chris …
Aclaris
… pharma marketing violations to seven notched by the FDA so far this year. The latest untitled letter (PDF), sent recently, dinged Kowa Pharmaceuticals for cholesterol fighter Livalo and a DTC patient testimonial video on its website the FDA said understates side effects. It also pointed out that the patient testimonials “compete for the viewers’ attention,” making it difficult to properly assess risks. RELATED: FDA promo police spank Aclaris for misleading …
Touting an off-label use is a big no-no when it comes to pharma marketing, and that’s exactly what’s landed Metuchen Pharmaceuticals in trouble with the FDA’s promo police. The agency’s Office of Prescription … College of Cardiology’s magazine CardioSmart. RELATED: FDA promo police spank Aclaris for misleading info in Eskata video The problematic online banners , which appeared on adult websites, downplayed Stendra’s risks, with at least two submitted to …
Merck
… Pharma Marketing Landscape,” will be hosted by Steve Silvestro, chief commercial officer of OptimizeRx, at 11:00 a.m. Eastern time on September 17. In this session, Silvestro will be joined by Dr. Harry Greenspun of Guidehouse, Angelo Campano of Ogilvy, and Kai Bode of Merck. They will discuss the imperatives of ‘going digital’ and how this can affect organizations across the care spectrum. They will also discuss the evolution of pharma …
… Pharma Marketing Landscape,” will be hosted by Steve Silvestro, chief commercial officer of OptimizeRx, at 11:00 a.m. Eastern time on September 17. In this session, Silvestro will be joined by Dr. Harry Greenspun of Guidehouse, Angelo Campano of Ogilvy, and Kai Bode of Merck. They will discuss the imperatives of ‘going digital’ and how this can affect organizations across the care spectrum. They will also discuss the evolution of pharma …
Novartis
PM360 Announces 2019 Trailblazer Award Finalists | PR Newswire | 8/20/2019
… Multiple Myeloma Experience” (Takeda Oncology, Snow Companies, GES, BrandGage) HealthSTAR’s vConnect (HealthSTAR Strategic Engagements) HealthVoyager (Boston Children’s Hospital, Klick Health) Novartis “Out-of-Body” CAR-T Virtual Reality Experience (Novartis, Intouch Solutions) Oshi Health: IBD … Klick Health) “Cowcium Brand Nourishment” (Calcium) “F That” (Fingerpaint) Modern Pharma Marketing eBook (Intouch Solutions, Digital Health Coalition) Welcome to the Jungle (Elevate Healthcare) SOCIAL MEDIA CAMPAIGN LVNG With Lung Cancer: Letters of Love (AstraZeneca …
… sales of the opioid addiction treatment Suboxone Film. The payout ranks as one of the largest in recent memory for pharma marketing, with only a handful of drugmakers ever having paid billion-dollar settlements. The … of its branded Suboxone Film. The company teamed up with Novartis’ generics unit Sandoz to roll out an authorized generic earlier this year. However, Indivior reversed that revised guidance Thursday, announcing Suboxone’s “outperformance” in the …
GlaxoSmithKline
… pharma marketing, with only a handful of drugmakers ever having paid billion-dollar settlements. The single largest settlement on record was GlaxoSmithKline’s criminal and civil payout of $3 billion in 2012, with the most recent seven-figure check signed by Teva in 2015 for $1.2 billion Reckitt’s settlement only covers allegations dating to the period before Indivior’s 2014 spinoff, Indivior said in a statement. Reckitt was not directly named in …
… pharma marketing, with only a handful of drugmakers ever having paid billion-dollar settlements. The single largest settlement on record was GlaxoSmithKline’s criminal and civil payout of $3 billion in 2012, with the most recent seven-figure check signed by Teva in 2015 for $1.2 billion Register Today Reckitt’s settlement only covers allegations dating to the period before Indivior’s 2014 spinoff, Indivior said in a statement. Reckitt was not directly …
Ascension
… the Healthcare Supply Chain Management Market. Companies such as Infor, Inc., Jump Technologies, Inc., JDA Software Group, Inc., Tecsys, Inc., Ascension Health, Inc., Henry Schein , Inc., and Manhattan Associates, Inc. are some of the key … chain. Dec-2019: Ascension signed a distribution agreement with Apex Pharma Marketing Pte Ltd, Singapore and Apex Pharmacy Marketing Sdn Bhd, Malaysia (collectively referred to as Apex). Under this agreement, these companies aim to supply …
… the Healthcare Supply Chain Management Market. Companies such as Infor, Inc., Jump Technologies, Inc., JDA Software Group, Inc., Tecsys, Inc., Ascension Health, Inc., Henry Schein , Inc., and Manhattan Associates, Inc. are some of the key … chain. Dec-2019: Ascension signed a distribution agreement with Apex Pharma Marketing Pte Ltd, Singapore and Apex Pharmacy Marketing Sdn Bhd, Malaysia (collectively referred to as Apex). Under this agreement, these companies aim to supply …
Ascension Health
… the Healthcare Supply Chain Management Market. Companies such as Infor, Inc., Jump Technologies, Inc., JDA Software Group, Inc., Tecsys, Inc., Ascension Health, Inc., Henry Schein , Inc., and Manhattan Associates, Inc. are some of the key … chain. Dec-2019: Ascension signed a distribution agreement with Apex Pharma Marketing Pte Ltd, Singapore and Apex Pharmacy Marketing Sdn Bhd, Malaysia (collectively referred to as Apex). Under this agreement, these companies aim to supply …
… the Healthcare Supply Chain Management Market. Companies such as Infor, Inc., Jump Technologies, Inc., JDA Software Group, Inc., Tecsys, Inc., Ascension Health, Inc., Henry Schein , Inc., and Manhattan Associates, Inc. are some of the key … chain. Dec-2019: Ascension signed a distribution agreement with Apex Pharma Marketing Pte Ltd, Singapore and Apex Pharmacy Marketing Sdn Bhd, Malaysia (collectively referred to as Apex). Under this agreement, these companies aim to supply …
Rich Levy
Klick goes on creative director hiring spree thanks to new business | FiercePharma | 11/19/2019
… agency announced two new executive creative directors and five more creative directors at the Toronto-based company. Chief Creative Officer Rich Levy said the additions were needed to handle new accounts as well as additional … and oncology. RELATED: Klick Health spills its secrets in new pharma marketing playbook Michael Bonilla joins as executive creative director from McCann Health in New York, while Jon Toews becomes executive creative director of the …
… Rich Levy chief creative director in May. The creative health veteran helmed FCB Health’s creative efforts for almost 10 years. RELATED: Klick Health spills its secrets in new pharma marketing playbook Klick’s ambitious poaching of other agencies’ talent tracks right along with its evolution as an independent agency. Klick has racked up a growing list of kudos, including a Best Places to Work nod from Ad Age this year, its …
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