Pharma Marketing
… 15, Experts from biotech and big pharma companies are pushing the boundaries with evolved customer engagement strategies, developing campaigns to raise awareness during a pandemic and launching products in a digital world. Questex’s Fierce Pharma Marketing , a year-round network for buyers and sellers engaged in pharmaceutical marketing and commercialization, presents Digital Pharma Innovation Week , a five-day virtual event that will cover in-depth topics across the full value …
… YORK, Experts from biotech and big pharma companies are pushing the boundaries with evolved customer engagement strategies, developing campaigns to raise awareness during a pandemic and launching products in a digital world. Questex’s Fierce Pharma Marketing , a year-round network for buyers and sellers engaged in pharmaceutical marketing and commercialization, presents Digital Pharma Innovation Week , a five-day virtual event that will cover in-depth topics across the full value …
6 Keys to Post-Pandemic Success: Highlights from the “Pharma Marketing USA” Conference | 10/12/2020
View Larger Image The Pharma Marketing USA conference was held recently (virtually, of course) and comprised two days of programming on “ensuring transformation continues after COVID-19.” Speakers came from throughout industry, including Abbott, AstraZeneca, Biogen, Bristol-Myers Squibb, Eli Lilly, Novo Nordisk, Roche, Salesforce, SurveyMonkey and more. Interestingly, while the conference was positioned as a U.S. event, a majority of the speakers were actually from different countries or represented …
Pharma Marketing USA - Virtual Workshop | 9/24/2020
Home Pharma Marketing USA - Virtual Workshop Pharma Marketing USA - Virtual Workshop Interested in Syneos Health? Connect Syneos Health Syneos Health® (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization. Our Company, including a Contract Research Organization (CRO) and Contract Commercial Organization (CCO), is purpose-built to accelerate customer performance to address modern market realities. Created through the merger of two industry leading companies – INC Research and inVentiv Health – we …
Director, Brand Strategy | 9/10/2020
… of pharmaceutical brands across their product life cycle and in various therapeutic areas. This key role will report into Senior Director, MCM Strategy. Responsibilities Serve as “hands-on” brand strategic lead on teams requiring pharma marketing expertise - e.g., annual tactical planning, persona development, launch strategy, commercialization, advocacy, new business pursuits, etc. Lead the generation of insight-driven recommendations using various inputs (primary research, secondary research, database data), including hypotheses and …
Should Prescription Drugs be allowed to advertise directly to Consumers | 9/7/2020
Prescription drugs are pharmaceutical drugs that legally require a medical prescription to be dispensed. These include antibiotics, sleeping tablets, cough syrups, cancer drugs, tranquilizers, pain killers, etc. As consumers, we might have noticed the variety of companies in the pharmaceutical industry which produce medicines of similar effect and composition under different names at different rates. Like any other commodity, these companies also dedicate huge sums of money for the marketing …
5 Effective Digital Marketing Strategies For Pharma Marketers to Know | 8/23/2020
… as that is, there is still the matter of choosing exactly what you need to do to be the most effective and impactful marketing entity possible. Let’s take a look at five strategies for pharma marketing that can make a big difference in your overall market impact and appeal. 1. Mobile Marketing If you look around, everyone probably has a smart device on their person. Whether it is a phone …
Kicks off with Digital Pharma Innovation Week Virtual Event in October NEW YORK, Aug. 20, 2020 (GLOBE NEWSWIRE) – Today, Questex ’s Fierce Life Sciences announces the new and improved Fierce Pharma Marketing, a year-round network for buyers and sellers engaged in pharmaceutical marketing and commercialization. The new community is part of Questex’s strategic direction of tying a portfolio of industry leading events with thought-leading content to deliver audiences …
August 20, 2020 13:00 ET Source: Questex LLC Kicks off with Digital Pharma Innovation Week Virtual Event in October NEW YORK, Today, Questex ’s Fierce Life Sciences announces the new and improved Fierce Pharma Marketing, a year-round network for buyers and sellers engaged in pharmaceutical marketing and commercialization. The new community is part of Questex’s strategic direction of tying a portfolio of industry leading events with thought-leading content …
The State of Pharma: Part II | 8/19/2020
The State of Pharma: Part II August 19, 2020 Healthcare Marketing In this series examines the effects of the COVID-19 pandemic on the pharmaceutical industry and what it means for the future of pharma marketing . At the beginning of the pandemic with in-person visits coming to a standstill, we saw many shifts in the way that pharmaceutical brands were conducting their B2B sales and marketing strategies. Brands were …
… to create a more empathetic and human experience outside call center hours, while also helping people get information quickly, Amy West, Novo Nordisk’s head of U.S. digital strategy, said during Fierce AI Week’s recent pharma marketing session . Virtual Event DEVELOP A UNIFIED SCIENTIFIC VOICE The virtual Medical Affairs Strategic Summit (MASS) provides a platform for the greater medical affairs community to understand the day-to-day challenges the various functions …
NEW YORK, Questex today announces the finalists for the Fierce Pharma Marketing Awards , an annual awards program from Fierce Pharma . The competition highlights the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. “This year’s submissions surpassed our expectations in both ingenuity and technical prowess, and they show just how …
Awards Program Honors the Leaders in Pharma Marketing and Advertising August 18, 2020 15:00 ET Source: Questex LLC NEW YORK, Aug. 18, 2020 (GLOBE NEWSWIRE) – Questex today announces the finalists for the Fierce Pharma Marketing Awards , an annual awards program from Fierce Pharma . The competition highlights the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global …
Awards Program Honors the Leaders in Pharma Marketing and Advertising NEW YORK, Aug. 18, 2020 (GLOBE NEWSWIRE) — Questex today announces the finalists for the Fierce Pharma Marketing Awards , an annual awards program from Fierce Pharma . The competition highlights the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. “This year’s …
NEW YORK, Aug. 18, 2020 (GLOBE NEWSWIRE) – Questex today announces the finalists for the Fierce Pharma Marketing Awards , an annual awards program from Fierce Pharma . The competition highlights the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. “This year’s submissions surpassed our expectations in both ingenuity and technical prowess …
How to sell aspirin (lots and lots of aspirin) | 7/31/2020
How to sell aspirin (lots and lots of aspirin) As part of our ‘90 Years of Ad Age’ series, a look at vintage Big Pharma marketing By Simon Dumenco . Published on July 31, 2020. READ THIS NEXT A 1953 Bayer Aspirin ad that appeared in The Saturday Evening Post. Credit: Bayer Big Pharma can’t stay out of the headlines lately. Well, sure, pretty much all the time—but especially right …
Standing Out in a Crowd: How to Market Your Pharmaceuticals | 7/31/2020
… impact in the digital world? Keep reading to learn the top three most effective strategies for marketing your pharmaceuticals online—so they stand out from the competition. Tap in to the biggest trends in pharma marketing . The digital world is huge—and some pharma marketers aren’t sure where to start. Research tells us that the hottest current trends in pharma marketing strategies involve videos and social media. Posting videos on …
The prevalence of hepatitis B in Indonesia is still high | 7/29/2020
Jakarta, Beritasatu.com – In the framework of World Hepatitis Day, Kalbe invites people to detect hepatitis B early. That is very important, considering the prevalence of hepatitis B in Indonesia is still very high. Also Read: Important to Increase Endurance PT Kalbe Farma Tbk’s Pharma Marketing Director, Ridwan Ong, said that he was committed to improving health for a better life for the whole community, one of which was to prevent …
… medicine works or create better empathy with patients. Migraine simulators in virtual headsets or on phones, for example, show how vision and hearing are impacted. The use of AR for consumers in health and pharma marketing is growing as well. At Cannes Lions Health last year, Sanofi talked about its OTC launch for Allegra in Brazil ,which included an AR campaign that showed users with red noses and watery eyes …
… at any price, and it’s been a long process for pharma to build trust one influencer at a time,” Horn said. WeGo will help bridge that trust gap, but it will also use its pharma marketing experience to make sure any content meets legal and regulatory healthcare guidelines. Its goal is to scale up the many nano- and micro-influencers found across health conditions and translate them into a larger …
Relationship between opioid deaths and pharma marketing spending | Business Insider | 7/25/2020
Made in NYC Stock quotes by finanzen.net Opioid overdose deaths are highest in places where pharma spends the most on marketing, a new study finds Charlotte Hu Nov 13, 2018, 11:07 AM A bag of 4-fluoro isobutyryl fentanyl which was seized in a drug raid is displayed at the Drug Enforcement Administration (DEA) Special Testing and Research Laboratory in Sterling, Va. AP A new study conducted by researchers at …
… data at hand by applying advanced data modeling techniques and solutions designed and custom-built to suit your needs. Book a FREE Demo to learn more about our demand planning solutions. Additional Resources: 1. Pharma Marketing Analytics helped a German Drug Manufacturer to Increase Return on Marketing Investment (MROI) by 67% 2. Natural Language Processing Sentiment Analysis Helps a US Drug Manufacturer Reduce Customer Churn by 57% 3. Multi-channel …
… on social media channels, such as Facebook , Instagram, Twitter, LinkedIn , Quora, etc. This is becoming ever so important with the increasing popularity of social media channels. Read Emerging courses to pursue: Virology Actuarial science Pharma Marketing FinTech Coronavirus Robotics Healthcare Engineering Cyber Security Data Science Petroleum and Energy Design Strategy Business analytics Digital auditing Search Engine Marketing (SEM): This is basically paid marketing on search engines of Google , Bing, Yahoo …
Four strategies for building agility into your marketing ecosystem | 6/17/2020
… a rapidly accelerating marketplace exacerbated by the Covid-19 pandemic. It is no wonder 30 per cent of pharma marketers and packaging professionals agree in a recent survey, The current and desired state of pharma marketing and branding , that getting products to market quickly is one of their greatest challenges. Given this complexity, is your marketing ecosystem as agile as it could be? Now more than ever pharma companies must …
Ep. 002 – John Mack Podcast Transcript | 6/12/2020
Ep. 002 – John Mack Podcast Transcript By Viber RJ Lewis (EHS): Hello, this is RJ Lewis and we’re back for Episode 2 with John Mack and Don Langsdorf, and we’re talking about the rebirth of Pharma Marketing and Pharma Guy. John Mack (PG): Thanks for the interview and I really appreciate talking about myself, but enough about me tell me about you and what you plan to do with pharma …
Digital Health
… Pharma Marketing , a year-round network for buyers and sellers engaged in pharmaceutical marketing and commercialization, presents Digital Pharma Innovation Week , a five-day virtual event that will cover in-depth topics across the full value chain of life science marketing and digital health. The event is scheduled for October 26-30. Register here . Digital Pharma Innovation Week will bring the industry together to discuss digital innovation. Fierce Pharma Marketing’s Senior …
… Pharma Marketing , a year-round network for buyers and sellers engaged in pharmaceutical marketing and commercialization, presents Digital Pharma Innovation Week , a five-day virtual event that will cover in-depth topics across the full value chain of life science marketing and digital health. The event is scheduled for October 26-30. Register here . Digital Pharma Innovation Week will bring the industry together to discuss digital innovation. Fierce Pharma Marketing’s Senior …
COVID-19
During the COVID-19 pandemic, healthcare providers want to talk. So they’re logging onto social media, joining conversations and offering insights more actively than ever before, according to CM/Compas research. COVID-19 conversations around … their responses or advice around the COVID-19 outbreak. RELATED: Pharma marketing in the time of COVID-19? Some halts, some hopes, but mostly uncertainty CMI/Compas’ report also tracked HCP and consumer conversations across …
Pharma marketing, like the rest of the ad industry, is in a state of flux brought on by the COVID-19 pandemic. Concerns and debates are swirling around whether drug ads should scale back, if drugmakers should change messaging to be more serious or if they should delay direct-to-consumer drug launch campaigns. So far, pharma and healthcare advertising hasn’t dropped precipitously, but that drop-off could be coming …
Merck
… Stand Up To Cancer , Katie Couri c and Associate Vice President, Global Head of Health Communications & Engagement Claire Mulhearn of Merck to discuss how the two organizations have worked together over the past two years … pandemic and launching products in a digital world. Questex’s Fierce Pharma Marketing , a year-round network for buyers and sellers engaged in pharmaceutical marketing and commercialization, presents Digital Pharma Innovation Week , a five-day virtual …
… Stand Up To Cancer , Katie Couri c and Associate Vice President, Global Head of Health Communications & Engagement Claire Mulhearn of Merck to discuss how the two organizations have worked together over the past two years … pandemic and launching products in a digital world. Questex’s Fierce Pharma Marketing , a year-round network for buyers and sellers engaged in pharmaceutical marketing and commercialization, presents Digital Pharma Innovation Week , a five-day virtual …
Publicis Health
… helping people get information quickly, Amy West, Novo Nordisk’s head of U.S. digital strategy, said during Fierce AI Week’s recent pharma marketing session . Virtual Event DEVELOP A UNIFIED SCIENTIFIC VOICE The virtual Medical Affairs Strategic … what’s needed to pull off a chatbot successfully, Brendan Gallagher, Publicis Health’s chief connected health officer and another panel member, said during the event. “It depends on the organization’s commitment to it,” he said. “Novo’s …
… D. Learn More Klick chose Turner after more than eight months of searching, Zujew said. He was most recently at Publicis Health’s Razorfish as managing partner and chief strategy officer and before that worked at … and oncology. RELATED: Klick Health spills its secrets in new pharma marketing playbook “One of the great advantages of working at Klick is the cross fertilization that happens between all the disciplines,” Turner said, adding …
Quantzig
LONDON- Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its demand planning engagement. “Demand planning serves as the starting point for warehousing, shipping, price forecasting, and … learn more about our demand planning solutions. Additional Resources: 1. Pharma Marketing Analytics helped a German Drug Manufacturer to Increase Return on Marketing Investment (MROI) by 67% 2. Natural Language Processing Sentiment Analysis Helps a …
LONDON–(BUSINESS WIRE)–Mar 27, 2020– A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story that sheds … tackle this challenge pharma companies are leveraging marketing analytics. A pharma marketing mix model can easily quantify the impact of marketing strategies spread across conventional and digital media. With the advent of technology marketing strategies …
Novartis
PM360 Announces 2019 Trailblazer Award Finalists | PR Newswire | 8/20/2019
… Multiple Myeloma Experience” (Takeda Oncology, Snow Companies, GES, BrandGage) HealthSTAR’s vConnect (HealthSTAR Strategic Engagements) HealthVoyager (Boston Children’s Hospital, Klick Health) Novartis “Out-of-Body” CAR-T Virtual Reality Experience (Novartis, Intouch Solutions) Oshi Health: IBD … Klick Health) “Cowcium Brand Nourishment” (Calcium) “F That” (Fingerpaint) Modern Pharma Marketing eBook (Intouch Solutions, Digital Health Coalition) Welcome to the Jungle (Elevate Healthcare) SOCIAL MEDIA CAMPAIGN LVNG With Lung Cancer: Letters of Love (AstraZeneca …
… sales of the opioid addiction treatment Suboxone Film. The payout ranks as one of the largest in recent memory for pharma marketing, with only a handful of drugmakers ever having paid billion-dollar settlements. The … of its branded Suboxone Film. The company teamed up with Novartis’ generics unit Sandoz to roll out an authorized generic earlier this year. However, Indivior reversed that revised guidance Thursday, announcing Suboxone’s “outperformance” in the …
GlaxoSmithKline
… pharma marketing, with only a handful of drugmakers ever having paid billion-dollar settlements. The single largest settlement on record was GlaxoSmithKline’s criminal and civil payout of $3 billion in 2012, with the most recent seven-figure check signed by Teva in 2015 for $1.2 billion Reckitt’s settlement only covers allegations dating to the period before Indivior’s 2014 spinoff, Indivior said in a statement. Reckitt was not directly named in …
… pharma marketing, with only a handful of drugmakers ever having paid billion-dollar settlements. The single largest settlement on record was GlaxoSmithKline’s criminal and civil payout of $3 billion in 2012, with the most recent seven-figure check signed by Teva in 2015 for $1.2 billion Register Today Reckitt’s settlement only covers allegations dating to the period before Indivior’s 2014 spinoff, Indivior said in a statement. Reckitt was not directly …
Ascension
… the Healthcare Supply Chain Management Market. Companies such as Infor, Inc., Jump Technologies, Inc., JDA Software Group, Inc., Tecsys, Inc., Ascension Health, Inc., Henry Schein , Inc., and Manhattan Associates, Inc. are some of the key … chain. Dec-2019: Ascension signed a distribution agreement with Apex Pharma Marketing Pte Ltd, Singapore and Apex Pharmacy Marketing Sdn Bhd, Malaysia (collectively referred to as Apex). Under this agreement, these companies aim to supply …
… the Healthcare Supply Chain Management Market. Companies such as Infor, Inc., Jump Technologies, Inc., JDA Software Group, Inc., Tecsys, Inc., Ascension Health, Inc., Henry Schein , Inc., and Manhattan Associates, Inc. are some of the key … chain. Dec-2019: Ascension signed a distribution agreement with Apex Pharma Marketing Pte Ltd, Singapore and Apex Pharmacy Marketing Sdn Bhd, Malaysia (collectively referred to as Apex). Under this agreement, these companies aim to supply …
Ascension Health
… the Healthcare Supply Chain Management Market. Companies such as Infor, Inc., Jump Technologies, Inc., JDA Software Group, Inc., Tecsys, Inc., Ascension Health, Inc., Henry Schein , Inc., and Manhattan Associates, Inc. are some of the key … chain. Dec-2019: Ascension signed a distribution agreement with Apex Pharma Marketing Pte Ltd, Singapore and Apex Pharmacy Marketing Sdn Bhd, Malaysia (collectively referred to as Apex). Under this agreement, these companies aim to supply …
… the Healthcare Supply Chain Management Market. Companies such as Infor, Inc., Jump Technologies, Inc., JDA Software Group, Inc., Tecsys, Inc., Ascension Health, Inc., Henry Schein , Inc., and Manhattan Associates, Inc. are some of the key … chain. Dec-2019: Ascension signed a distribution agreement with Apex Pharma Marketing Pte Ltd, Singapore and Apex Pharmacy Marketing Sdn Bhd, Malaysia (collectively referred to as Apex). Under this agreement, these companies aim to supply …
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