Patient Influencers

Health Media in the COVID-19 Era: Patient influencers weigh in | 8/10/2020

Print For last week’s Third M , we asked members of the media as well as individuals from media-adjacent organizations to weigh in on social media follows, coverage blind spots and more. This week, with assistance from Wego Health, we ran the same questions by patient influencers – who, in many cases, had a distinctly different perspective. The MM&M patient influencer panel included: Amanda Greene (LA Lupus Lady), Marie Dagenais …

AwesomeCapital: WeGo Health new platform to connect pharma with social media influencers | 7/30/2020

… and makeup-wielding Instagrammers talk about the brands and products they use in everyday life—tagged with a sponsored or ad hashtag. However, that’s more difficult in the pharma-to-patient world, in which patient influencers have smaller audiences along with healthcare regulatory rules to follow. WeGo Health wants to change that with a new service to connect the right patient influencers with pharma companies’ needs. The influencer marketing platform …

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WeGo Health launches new platform to connect pharma with social media influencers | FiercePharma | 7/29/2020

… and makeup-wielding Instagrammers talk about the brands and products they use in everyday life—tagged with a sponsored or ad hashtag. However, that’s more difficult in the pharma-to-patient world, in which patient influencers have smaller audiences along with healthcare regulatory rules to follow. WeGo Health wants to change that with a new service to connect the right patient influencers with pharma companies’ needs. The influencer marketing platform …

‘Next remdesivir’ should cost below $1,000: patient poll | 7/23/2020

Ninety percent of patients said the price Gilead is charging for remdesivir is not affordable, and nearly three-quarters said that the next COVID-19 treatment or vaccine should cost no more than $999. That’s according to a July poll of patient influencers – a group of visible and trusted health consumers – conducted by the Wego Health patient network on behalf of MM&M , many of whom shared comments. “My biggest …

The Patient Perspective: Patient Influencers and The Impact of Authenticity | 6/23/2020

The Patient Perspective: Patient Influencers and The Impact of Authenticity The Patient Perspective: Patient Influencers and The Impact of Authenticity June 23, 2020 As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone …

WEGO Health Launches Pharmaceutical Grade Influencer Marketing | 6/17/2020

WEGO Health Launches Pharmaceutical Grade Influencer Marketing WEGO Health Launches Pharmaceutical Grade Influencer Marketing June 17, 2020 Trust versus results. Why should brands have to choose? At WEGO Health, we’re no stranger to partnering with patient influencers . Over the last 13 years, we’ve built the world’s largest network of Patient Leaders. Patient Leaders are patients or caregivers who are also influencers, advocates, and activists that are transforming healthcare by providing …

WEGO Health Launches Pharmaceutical Grade Influencer Marketing℠ | PRWeb | 6/17/2020

… WEGO Health, a mission-driven patient collaboration company, launched today the only influencer marketing program designed specifically for pharmaceutical companies. With Pharmaceutical Grade Influencer Marketing, WEGO Health combines the world’s largest network of trusted patient influencers with DTC-scale digital audiences and turnkey program management. While influencer marketing has been embraced in virtually every other category, it is still in its infancy in the complex and highly regulated pharmaceutical industry …

DHC Group and Intouch Group Publish Whitepaper on the Effect of COVID-19 on Pharmaceutical Marketing | PR Newswire | 6/2/2020

… to explore the impact of COVID-19 in the not-so-distant future of Q1 2021. They conducted interviews with 30 senior-level stakeholders; fielded surveys to 50+ pharma executives, 112 physicians, and 157 patient influencers . Industry thought leaders also provided extensive input for the report, which is the most comprehensive, forward-looking paper on the topic to date. “COVID-19 has changed every aspect of life, including the practice …

Patient Influencers Paid By Pharmaceutical Companies Should Be Required To Disclose Industry Ties | Health Affairs | 1/10/2020

Email Pharmaceutical companies have long turned to physicians to deliver key marketing messages to their colleagues, patients, and the public. These companies are now investing in patients who have gained trust and stature within a patient community. These patients speak as everyday people with medical conditions, as relatable as a friend from high school. What Are Patient ‘Influencers?’ An industry niche of vendors who identify, vet, and maintain patient recruits …

Executive Interviews at Digital Pharma East 2019 | FiercePharma | 10/14/2019

… more by watching the videos below. This article was created in collaboration with the sponsors and our sales and marketing team. The editorial team does not contribute. Executive Interviews at Digital Pharma East 2019 Patient Influencers : Catalysts for engagement and activation through social media Effective Integration of Third-party Communication Tools into HCP Omnichannel Campaigns The Changing Face of the Modern HCP: How to Engage with the HCPs of the …

Making Influencer Marketing Work for Your Brand – PM360 | 9/3/2019

… innovators. The explosion of social media has changed that. With the emergence of hyper-connected and hyper-engaged healthcare consumers, patients themselves have joined their ranks. We are currently tracking tens of thousands of patient influencers across virtually every health condition. Today, patient leaders like Johnson dedicate countless hours to sharing their insights and connecting with others. Their currency is trust and the ability to translate their real-world experience …

WEGO Health Unveils Industry First eLearning and Collaboration Platform for Patient Advocates and Influencers | PRWeb | 7/15/2019

… opportunities with healthcare companies seeking to tap the insights and expertise of patient leaders. The company’s online courses are created and curated by subject matter experts, and cover topics such as FTC guidelines for patient influencers , community-building through social media, and effective storytelling. “The platform’s primary goal is to empower people to become transformational leaders in the patient community,” Croner says. “It’s driven by our shared passion to use …

HLTH and WEGO Health Partner to Recognize Patient Leaders | PR Newswire | 6/26/2019

… with industry leaders to build the future of health.” “Since its inception in 2011, the WEGO Health Awards have proven to be one of the best ways to connect the healthcare industry with top patient influencers and we’re thrilled to celebrate the patient leaders who are making a positive impact at HLTH this year,” said Jonathan Weiner , Founder, Chairman, and CEO of HLTH. The WEGO Health Awards is the only …

Key opinion leaders supercharged by the internet: paid doctor and patient influencers on social media | The BMJ | 6/7/2019

Key opinion leaders supercharged by the internet: paid doctor and patient influencers on social media The BMJ 07 Giu Opportunities abound for online influencers who want to promote health and pharmaceutical brands on sites like Instagram and YouTube. Kim Thomas finds out who’s doing it and how it works In 2015, Kim Kardashian published a post to her followers on Instagram (now numbering 140 million) extolling the benefits of Diclegis …

How Do Patient Influencers Feel About Social Media Today? | 5/3/2019

By Staff Friday, May 3, 2019 11:08 AM A WEGO Health study published in 2017 found that 87 percent of patients will ask their physician about a medication if they learned about it from a trusted patient influencer. The study revealed that patient influencers—recognized leaders on social media—are playing a critical role in the choices patients make in relation to their own health journey.But how do patient influencers …

WEGO Health Activates Patient Influencers to Help Biopharma Companies Bend the Digital Health Adoption Curve | PRWeb | 4/30/2019

WEGO Health Activates Patient Influencers to Help Biopharma Companies Bend the Digital Health Adoption Curve Share Article New End-to-End Platform Integrates Patient Insights, UGC-Style Content and Influencer-Driven Social Media Campaigns This is patient-centered innovation by design. It enables pharma teams to execute compelling campaigns that are informed by patient leaders and powered by patient influencers PHILADELPHIA (PRWEB) April 30, 2019 In an effort to close …

WEGO Health Releases Report on Patient Influencer Perspectives on Social Media | PRWeb | 4/16/2019

WEGO Health Releases Report on Patient Influencer Perspectives on Social Media Share Article Survey uncovers new data on how usage and sharing patterns across major social media platforms are changing amid privacy concerns Patient influencers are more than just a bridge to patient communities, they are pharma’s key conduit for building awareness and engagement BOSTON WEGO Health, the premier network of patient opinion leaders and health influencers, has published the …

Survey: Patient influencers trust social media more than pharma websites - News - MM&M - Medical Marketing and Media | 4/15/2019

… also beat pharma companies and specific drug brands in terms of attracting followers. Nine out of 10 respondents said they follow a health advocacy organization, but only 20% to 30% follow a pharma company. Patient influencers are more likely to follow a pharma drug brand if they take that medicine. Goldsmith said pharma has “a lot to learn” from influencers. The report classified people as influencers if they have a …

WEGO Health

WeGo Health launches new platform to connect pharma with social media influencers | FiercePharma | 7/29/2020

Brand influencers are common across social media. Assorted Kardashian family members, YouTube house partiers and makeup-wielding Instagrammers talk about the brands and products they use in everyday life—tagged with a sponsored or ad hashtag. However, that’s more difficult in the pharma-to-patient world, in which patient influencers have smaller audiences along with healthcare regulatory rules to follow. WeGo Health wants to change that with a new service …

WEGO Health Launches Pharmaceutical Grade Influencer Marketing℠ | PRWeb | 6/17/2020

WEGO Health Launches Pharmaceutical Grade Influencer Marketing℠ Share Article Trust versus results. Why should brands have to choose? BOSTON WEGO Health, a mission-driven patient collaboration company, launched today the only influencer marketing program designed specifically for pharmaceutical companies. With Pharmaceutical Grade Influencer Marketing, WEGO Health combines the world’s largest network of trusted patient influencers with DTC-scale digital audiences and turnkey program management. While influencer marketing has been embraced …

David Goldsmith

WEGO Health Activates Patient Influencers to Help Biopharma Companies Bend the Digital Health Adoption Curve | PRWeb | 4/30/2019

WEGO Health Activates Patient Influencers to Help Biopharma Companies Bend the Digital Health Adoption Curve Share Article New End-to-End Platform Integrates Patient Insights, UGC-Style Content and Influencer-Driven Social Media Campaigns This … that can substantially increase consumer adoption of digital therapeutics,” said David Goldsmith, WEGO Health’s chief strategy officer. “This is patient-centered innovation by design. It enables pharma teams to execute compelling campaigns that are informed …

WEGO Health Releases Report on Patient Influencer Perspectives on Social Media | PRWeb | 4/16/2019

… Survey uncovers new data on how usage and sharing patterns across major social media platforms are changing amid privacy concerns Patient influencers are more than just a bridge to patient communities, they are pharma’s key … patient communities that use these social channels every day,” said David Goldsmith, WEGO Health’s chief strategy officer. “That’s not to say they aren’t concerned about privacy and data-sharing, but they recognize the trade-offs …

David Gold

WEGO Health Activates Patient Influencers to Help Biopharma Companies Bend the Digital Health Adoption Curve | PRWeb | 4/30/2019

WEGO Health Activates Patient Influencers to Help Biopharma Companies Bend the Digital Health Adoption Curve Share Article New End-to-End Platform Integrates Patient Insights, UGC-Style Content and Influencer-Driven Social Media Campaigns This … that can substantially increase consumer adoption of digital therapeutics,” said David Goldsmith, WEGO Health’s chief strategy officer. “This is patient-centered innovation by design. It enables pharma teams to execute compelling campaigns that are informed …

WEGO Health Releases Report on Patient Influencer Perspectives on Social Media | PRWeb | 4/16/2019

… Survey uncovers new data on how usage and sharing patterns across major social media platforms are changing amid privacy concerns Patient influencers are more than just a bridge to patient communities, they are pharma’s key … patient communities that use these social channels every day,” said David Goldsmith, WEGO Health’s chief strategy officer. “That’s not to say they aren’t concerned about privacy and data-sharing, but they recognize the trade-offs …