Patient Influencers

Selected news for the healthcare topic - Patient Influencers, collected since 4/2019. Recent stories appear in sixdegreesmed.com and FiercePharma. This healthcare topic shares news with WEGO Health, David Gold and David Goldsmith.

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Date Headline (link) Source Relevant Snippet
12/1/2020 Pharma Marketing: forget influencers, stick to patient advocates. sixdegreesmed.com View Larger Image More community trust. Less forced connections.A recent UK survey found that only 14% percent of users mostly or completely trust lifestyle influencers, while 51% completely or mostly trust patient influencers . When it comes to branded pharma products, the survey was even more positive for patient influencers : 85% said they would be very or somewhat receptive to an ad from a patient influencer promoting a drug-related ...
11/20/2020 Hey, pharma: When it comes to influencers, forget lifestyle gurus and stick to patient advocates, study says FiercePharma ... executives, who spoke on a webinar this week.Its recent network survey found that only 14% percent of the WeGo users surveyed mostly or completely trust lifestyle influencers, while 51% completely or mostly trust patient influencers . When it comes to branded pharma products, the survey was even more positive for patient influencers : 85% said they would be very or somewhat receptive to an ad from a patient influencer promoting a ...
8/10/2020 Health Media in the COVID-19 Era: Patient influencers weigh in mmm-online.com Print For last week’s Third M , we asked members of the media as well as individuals from media-adjacent organizations to weigh in on social media follows, coverage blind spots and more. This week, with assistance from Wego Health, we ran the same questions by patient influencers – who, in many cases, had a distinctly different perspective. The MM&M patient influencer panel included: Amanda Greene (LA Lupus Lady), Marie Dagenais ...
7/30/2020 AwesomeCapital: WeGo Health new platform to connect pharma with social media influencers blogspot.com ... and makeup-wielding Instagrammers talk about the brands and products they use in everyday life—tagged with a sponsored or ad hashtag. However, that’s more difficult in the pharma-to-patient world, in which patient influencers have smaller audiences along with healthcare regulatory rules to follow. WeGo Health wants to change that with a new service to connect the right patient influencers with pharma companies’ needs. The influencer marketing platform ...
7/29/2020 WeGo Health launches new platform to connect pharma with social media influencers FiercePharma ... and makeup-wielding Instagrammers talk about the brands and products they use in everyday life—tagged with a sponsored or ad hashtag. However, that’s more difficult in the pharma-to-patient world, in which patient influencers have smaller audiences along with healthcare regulatory rules to follow. WeGo Health wants to change that with a new service to connect the right patient influencers with pharma companies' needs. The influencer marketing platform ...
7/23/2020 ‘Next remdesivir’ should cost below $1,000: patient poll mmm-online.com Ninety percent of patients said the price Gilead is charging for remdesivir is not affordable, and nearly three-quarters said that the next COVID-19 treatment or vaccine should cost no more than $999. That’s according to a July poll of patient influencers – a group of visible and trusted health consumers – conducted by the Wego Health patient network on behalf of MM&M , many of whom shared comments. “My biggest ...
6/23/2020 The Patient Perspective: Patient Influencers and The Impact of Authenticity wegohealth.com The Patient Perspective: Patient Influencers and The Impact of Authenticity The Patient Perspective: Patient Influencers and The Impact of Authenticity June 23, 2020 As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone ...
6/17/2020 WEGO Health Launches Pharmaceutical Grade Influencer Marketing wegohealth.com WEGO Health Launches Pharmaceutical Grade Influencer Marketing WEGO Health Launches Pharmaceutical Grade Influencer Marketing June 17, 2020 Trust versus results. Why should brands have to choose? At WEGO Health, we’re no stranger to partnering with patient influencers . Over the last 13 years, we’ve built the world’s largest network of Patient Leaders. Patient Leaders are patients or caregivers who are also influencers, advocates, and activists that are transforming healthcare by providing ...
6/17/2020 WEGO Health Launches Pharmaceutical Grade Influencer Marketing℠ PRWeb ... WEGO Health, a mission-driven patient collaboration company, launched today the only influencer marketing program designed specifically for pharmaceutical companies. With Pharmaceutical Grade Influencer Marketing, WEGO Health combines the world’s largest network of trusted patient influencers with DTC-scale digital audiences and turnkey program management. While influencer marketing has been embraced in virtually every other category, it is still in its infancy in the complex and highly regulated pharmaceutical industry ...
6/2/2020 DHC Group and Intouch Group Publish Whitepaper on the Effect of COVID-19 on Pharmaceutical Marketing PR Newswire ... to explore the impact of COVID-19 in the not-so-distant future of Q1 2021. They conducted interviews with 30 senior-level stakeholders; fielded surveys to 50+ pharma executives, 112 physicians, and 157 patient influencers . Industry thought leaders also provided extensive input for the report, which is the most comprehensive, forward-looking paper on the topic to date. "COVID-19 has changed every aspect of life, including the practice ...
6/2/2020 DHC Group and Intouch Group Publish Whitepaper on the Effect of COVID-19 on Pharmaceutical Marketing intouchsol.com ... to explore the impact of COVID-19 in the not-so-distant future of Q1 2021. They conducted interviews with 30 senior-level stakeholders; fielded surveys to 50+ pharma executives, 112 physicians, and 157 patient influencers . Industry thought leaders also provided extensive input for the report, which is the most comprehensive, forward-looking paper on the topic to date. “COVID-19 has changed every aspect of life, including the practice ...
1/10/2020 Patient Influencers Paid By Pharmaceutical Companies Should Be Required To Disclose Industry Ties | Health Affairs Health Affairs Email Pharmaceutical companies have long turned to physicians to deliver key marketing messages to their colleagues, patients, and the public. These companies are now investing in patients who have gained trust and stature within a patient community. These patients speak as everyday people with medical conditions, as relatable as a friend from high school. What Are Patient ‘Influencers?’ An industry niche of vendors who identify, vet, and maintain patient recruits ...
12/30/2019 2019: A Transformational Year in Review wegohealth.com 2019: A Transformational Year in Review 2019: A Transformational Year in Review December 30, 2019 2019 was a transformative year for WEGO Health’s Patient Leader Network. It was the year we brought to life a new platform designed by and for patient influencers and advocates looking to broaden their reach and deepen their impact. It was the year we joined with HLTH to honor the winners of the annual WEGO ...
11/26/2019 Klick Health & WEGO Health Compare Patient and Marketer Opinions on Ads klick.com What do you get when you take 11,000 Facebook ads for prescription pharmaceutical products and then take five of those ads and ask Patient Influencers what they think of them? You get the latest insights from Klick Health's Social Team and WEGO Health. Already know that you want the report? Download now: This Report This report contains two primary sections: Tracking Rx: An overview of 11,000+ ads in the Klick ...
11/20/2019 WEGO Health Influencer Series: Macro-Influencers wegohealth.com ... exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement they crave. Partnering with patient influencers is an opportunity for pharma companies in particular. It’s a way to engage with the patient community outside the confines of traditional media, which is plagued with constraints from trust issues to ad blockers ...
10/14/2019 Executive Interviews at Digital Pharma East 2019 FiercePharma ... more by watching the videos below. This article was created in collaboration with the sponsors and our sales and marketing team. The editorial team does not contribute. Executive Interviews at Digital Pharma East 2019 Patient Influencers : Catalysts for engagement and activation through social media Effective Integration of Third-party Communication Tools into HCP Omnichannel Campaigns The Changing Face of the Modern HCP: How to Engage with the HCPs of the ...
9/3/2019 Making Influencer Marketing Work for Your Brand pm360online.com ... innovators. The explosion of social media has changed that. With the emergence of hyper-connected and hyper-engaged healthcare consumers, patients themselves have joined their ranks. We are currently tracking tens of thousands of patient influencers across virtually every health condition. Today, patient leaders like Johnson dedicate countless hours to sharing their insights and connecting with others. Their currency is trust and the ability to translate their real-world experience ...
7/15/2019 WEGO Health Unveils Industry First eLearning and Collaboration Platform for Patient Advocates and Influencers PRWeb ... opportunities with healthcare companies seeking to tap the insights and expertise of patient leaders. The company’s online courses are created and curated by subject matter experts, and cover topics such as FTC guidelines for patient influencers , community-building through social media, and effective storytelling. “The platform’s primary goal is to empower people to become transformational leaders in the patient community,” Croner says. “It’s driven by our shared passion to use ...
6/26/2019 HLTH and WEGO Health Partner to Recognize Patient Leaders PR Newswire ... with industry leaders to build the future of health." "Since its inception in 2011, the WEGO Health Awards have proven to be one of the best ways to connect the healthcare industry with top patient influencers and we're thrilled to celebrate the patient leaders who are making a positive impact at HLTH this year," said Jonathan Weiner , Founder, Chairman, and CEO of HLTH. The WEGO Health Awards is the only ...
6/7/2019 Key opinion leaders supercharged by the internet: paid doctor and patient influencers on social media | The BMJ Wordpress.com Key opinion leaders supercharged by the internet: paid doctor and patient influencers on social media The BMJ 07 Giu Opportunities abound for online influencers who want to promote health and pharmaceutical brands on sites like Instagram and YouTube. Kim Thomas finds out who’s doing it and how it works In 2015, Kim Kardashian published a post to her followers on Instagram (now numbering 140 million) extolling the benefits of Diclegis ...