Pharma Marketing and COVID-19

Selected news for the healthcare topic - Pharma Marketing, and the healthcare topic - COVID-19 We have 15 shared news items for this connection to-date.

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3/29/2021 Bayer, J&J, ViiV and Evofem score Final Four slots in #FierceMadness DTC ad contest | FiercePharma FiercePharma ... Pharma Marketing)The Final Four in FierceMadness are set.After a long weekend of voting and some closely contested Elite Eight matchups, Bayer, Johnson & Johnson, GlaxoSmithKline's ViiV Healthcare and Evofem Biosciences remain in the running for the 2021 title.The hotly contested Elite Eight matchups shut out one of the two remaining COVID-19 vaccine-related efforts. Pfizer and BioNTech's hopeful "Remember Normal" campaign lost to Bayer's corporate ode to ...
3/23/2021 Digital Tools at the Center of Healthcare Digitalization Digital Tools at the Center of Healthcare Digitalization By Viber Innovation During COVID-19 Fact SheetWe compiled a fact sheet on innovations in digital publishing that sparked due to the pandemic and have since been soaring.Get your complimentary copy of "The Publishing Industry: The Soar of Innovation During COVID-19 Fact Sheet" Name Pharmaguy‚N¢ is a ‚Auconstructive critic‚Au of pharma marketing and publishes commentary on the ...
3/11/2021 Eli Lilly COVID-19 antibody combo aces study, cutting hospitalizations and deaths by a whopping 87% ‚Äì FiercePharma Posted by Editor - Finance Top Stories Mar 11, 2021 COVID-19 0 Eli Lilly‚Aos COVID-19 antibody combo already boasts an FDA authorization for patients at a high risk of developing severe disease, but ... said in an interview.Sponsored By Digital Pharma EuropeFierce Pharma Marketing is excited to announce the first virtual Digital Pharma Europe!This summit will profile best-in-class case studies ...
3/5/2021 Roche's Genentech joins push to encourage pandemic-time cancer screenings with American Cancer Society-partnered campaign | FiercePharma FiercePharma ... been easy for routine healthcare. Many people still face stay-at-home orders‚Aiand those who don't are wary of COVID-19 hot spots such as hospitals and public transportation.That's causing a drop in ... screenings during the pandemic.Sponsored By Digital Pharma Europe Fierce Pharma Marketing is excited to announce the first virtual Digital Pharma Europe! This summit will profile best-in-class case studies and senior-level discussions ...
3/5/2021 U.S. focus on Pfizer production could delay manufacturing of other COVID-19 vaccines, Serum Institute CEO warns FiercePharma ... 5, 2021 10:19am The U.S. is blocking exports of supplies that Serum Institute of India needs to turn out Novavax's COVID-19 shot, CEO Adar Poonawalla said. (Getty/Meyer & Meyer) The U.S.' move to lock ... partnered mRNA vaccine Comirnaty. Sponsored By Digital Pharma Europe Fierce Pharma Marketing is excited to announce the first virtual Digital Pharma Europe! This summit will profile best-in-class case studies and senior-level discussions ...
3/5/2021 Pfizer's McPherson plant, filling COVID-19 vaccine, dinged for repeat offenses last January: report FiercePharma ... Pfizer) Pfizer has tapped its McPherson, Kansas, manufacturing plant for fill-finish work as it hustles to double its weekly COVID-19 vaccine output in the U.S. But the facility has a history of problems ... Pfizer, said via email. Sponsored By Digital Pharma Europe Fierce Pharma Marketing is excited to announce the first virtual Digital Pharma Europe! This summit will profile best-in-class case studies and senior-level discussions ...
11/23/2020 Samsung Biologics Wins at Digital Pharma Innovation Week ... COVID-19 , Samsung Biologics was implementing new technologies into its business practices as part of its long-term strategy to connect with clients virtually. This drive for going digital was recognized through Fierce Pharma Marketing Awards..During Digital Pharma Innovation Week, an annual gathering of members of the pharmaceutical industry, Samsung Biologics was presented with the Fierce Pharma “Best Digital Campaign” marketing award for its Virtual Exhibition Hall , which ...
11/9/2020 The 2020 Fierce Pharma Marketing Awards | FiercePharma FiercePharma Pharma and advertising agency doors may be closed this year, but creativity is still flowing. The second annual Fierce Pharma Marketing Awards proves that decidedly.From campaigns built on digital augmented reality to heartfelt patient ... patients in upstate New York. Another winner created a galvanizing COVID-19 innovation challenge to quickly counter rising concerns around ventilator shortages.The 2020 judges matched the winners' caliber as some of the most innovative ...
10/29/2020 'Passion point': Katie Couric, Merck unveil expanded cancer-stories campaign FiercePharma ... COVID-19, on Thursday at Fierce Pharma Marketing’s Digital Pharma Innovation Week.The partnership began last year as the “With Love, Me” campaign, featuring patient and caregiver advice and resources. At center stage were heartfelt letters from people to their younger, newly diagnosed selves. Those videos have racked up 9.4 million views to date, Mulhearn said.Yet even as Merck adds to the campaign, personal stories will remain ...
10/28/2020 BI, Gilead execs highlight value of disease awareness campaigns—particularly during the pandemic | FiercePharma FiercePharma Disease awareness campaigns need to go where the patients are, and today that means digital.That’s even more relevant now during the COVID-19 pandemic, Gilead Sciences and Boehringer Ingelheim marketing execs said during a Tuesday panel session at this year’s Fierce Pharma Marketing's Digital Pharma Innovation Week.However, they also agreed that patients’ shift to digital had been underway for several years. Upcoming Webinar Lifecycle Management Strategies Targeted For ...
10/6/2020 AbelsonTaylor Promotes Amanda Hartzmark to Senior Director of Marketing Intelligence - PharmaVOICE : PharmaVOICE ... COVID-19 is affecting physician relationships with their patients and the pharmaceutical industry.“Amanda’s vision for the future of pharma marketing and her leadership on our recent physician surveys are providing our clients with actionable insight and value,” Dimmock says. “She has the research and analytics expertise to guide our organization forward and to clearly identify key challenges and areas of opportunity. This is an immensely valuable service for our ...
4/9/2020 Docs are talking about COVID-19 on social media—and pharma is looking for lessons | FiercePharma FiercePharma During the COVID-19 pandemic, healthcare providers want to talk. So they’re logging onto social media, joining conversations and offering insights more actively than ever before, according to CM/Compas research. COVID-19 conversations around ... their responses or advice around the COVID-19 outbreak. RELATED: Pharma marketing in the time of COVID-19? Some halts, some hopes, but mostly uncertainty CMI/Compas’ report also tracked HCP and consumer conversations across ...
4/8/2020 To avoid DTC dips and communication snafus, pharma marketing shifts amid COVID-19 crisis FiercePharma Pharma marketing, like the rest of the ad industry, is in a state of flux brought on by the COVID-19 pandemic. Concerns and debates are swirling around whether drug ads should scale back, if drugmakers should change messaging to be more serious or if they should delay direct-to-consumer drug launch campaigns. So far, pharma and healthcare advertising hasn’t dropped precipitously, but that drop-off could be coming ...
3/27/2020 New dashboard tracks top COVID-19 content among life sciences companies, influencers and media FiercePharma News about COVID-19 runs rampant on the internet and changes by the hour, or even by the minute. It’s difficult to stay on top of what’s happening, much less what’s important, in the life ... usefulness or positive or negative impact of the news. RELATED: Pharma marketing in the time of COVID-19? Some halts, some hopes, but mostly uncertainty “We are not curating the news. This is not us ...
3/20/2020 Pharma marketing in the time of COVID-19? Some halts, some hopes, but mostly uncertainty FiercePharma While there is no business as usual anymore, pharma marketing is mostly staying the course for now in the shadow of COVID-19. A survey of ad agencies and communications firms that handle pharma clients found both slowdowns and bright spots, but mostly lots of question marks as the situation continues to unfold. History shows that in any economic downturn, one of the first expenses cut is advertising and marketing ...